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L3: Senior Management → L3: Marketing and Sales

Business Environment Analysis (3S01)


Description
COURSE OVERVIEW
Designed for managers tasked with developing business and marketing strategy, this course provides a comprehensive insight into business environment analysis. Specifically, you will learn how to apply a detailed business environmental analysis using the PESTLE model and its variants. The data you compile from this analyses can then be used to develop strategic plans, business plans, governance strategy, and most particularly to develop your organization’s marketing strategy.

COURSE DETAILS
- Suitable For: Middle Managers and Marketing Professionals
- Course Duration: 20 Hours
- Certification: Download your Certificate on completion
- Additional Resources: Download comprehensive Learners manual, additional articles and worksheets

Content
  • The Organization Environment 1 - Getting Started
  • Video - Why organizations need to adapt
  • Section 1: The PESTLE Framework
  • The Organization Environment 2 - The Need
  • Video - PEST Analysis
  • The Organization Envrionment 3 - Knowing your Stakeholders
  • Video - Creating a Stakeholder Map
  • The Organization Enviornment 4 - PESTEL Analysis
  • The Organization Environment - Quiz 1
  • Section 2: Applying the Analysis
  • The Organization Environment 5 - Political Factors
  • Video - Politial Factors
  • The Organization Environment 6 - The Economic Factors
  • Video - The Economic Factors
  • The Organization Environment 7 - The Social Factors
  • Video - Socio-Cultural Factors
  • The Organization Environment - Quiz 2
  • The Organization Environment 8 - Technological Factors
  • Video - How Technology is changing the business model
  • The Organization Environment 9 - The Environmental Factors
  • Video - Enviornmental Economics
  • The Organization Environment 10 - The Legal Factors
  • The Organization Environment - Quiz 3
  • The Organization Environment 11 - Wrapping-up
  • The Organization Environment - Course Evaluation
Completion rules
  • You must complete 90.00% of the content
  • Leads to a certificate with a duration: Forever
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