L1: First-Line Management → L1: Marketing and Sales

Promoting Products and Services (1S04)


Description
COURSE OVERVIEW:

As a business owner, or manager of a commercial enterprise, you will need to know how to get and maintain the flow of customers and sale revenues into the business. Marketing promotional activities are critical to the growth, and indeed the survival of your business, and the more you know about the best options to choose, the more likely you are to meet your sales targets.

This practical course will give you the knowledge with which to assess the best marketing and promotional options for your business, plan for and buy in the services which will bring your business to the attention of your target markets, and build your corporate brand and image.

In addition, the course contains many vital tools to help you plan for and develop your promotional activities.

COURSE DETAILS

- Suitable For: Business Owners and Marketing Staff
- Course Duration: 20 Hours
- Access Duration: You will have access to your course for 90 days from date of purchase
- Certification: Download your Certificate on completion
- Additional Resources: Download comprehensive Learners manual, additional articles and worksheets

SEE COURSE EXCERPT BELOW:
Content
  • Promoting Products and Services 1 - Getting Started
  • Section 1: Understanding Promotions
  • Promoting Products and Services 2 - Understanding Promotional Avtivity
  • Video - Promoting your Business
  • Promoting Products and Services 3 - Advertising
  • Video - How to Advertise your Business
  • Promoting Products and Services 4 - Internet Marketing
  • Video - What is Digital Marketing?
  • Promoting Products and Services 5 - Branding
  • Promoting Products and Services - Quiz 1
  • Section 2: Options for Promoting the Business
  • Promoting Products and Services 6 - Develop Promotional Materials
  • Video - The Promotional Mix
  • Promoting Products and Services 7 - Developing Newsletters
  • Video - How to Create a Newsletter (Hubspot)
  • Promoting Products and Services 8 - Direct Mail
  • Video - How to run a Direct Mail Campaign
  • Promoting Products and Services 9 - Email Marketing
  • Video - How to Master Email Marketing
  • Promoting Products and Services 10 - Planning the Campaign
  • Promoting Products and Services - Quiz 2
  • Promoting Products and Services 11 - Wrapping up
  • Promoting Products and Services - Course Evaluation
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever