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L4: Senior-Executive Management → L4: Marketing and Sales

Developing International Business (4S03)


Description
COURSE OVERVIEW

In this second course in the Global International Business series, learners will examine and range of factors to consider in expanding their business internationally. You will learn about and how to apply various models and tools to examine market opportunity and risk and inform investment making.

You will also learn about the requisites for successful international competitiveness, and the key organizational variables which will enable successful new market entry. In addition, you will learn about global sourcing and global production and supply chains.

The knowledge gained in the course will enable you to make the business case for and develop the plans with which to successfully enter new international markets.

COURSE DETAILS

- Suitable For: Senior and Executive Managers and Marketing professionals
- Course Duration: 20 Hours
- Certification: Download your Certificate on completion
- Additional Resources: Download comprehensive Learners manual, additional articles and worksheets

Content
  • Develop International Business 1 - Getting Started
  • Section 1: Preparing for International Expansion
  • Developing International Business 2 - Global Market Opportunity Assessment
  • Developing International Business 3 - Evaluating Global Opportunities
  • Developing International Business 4 - Market Entry Modes 1
  • Developing International Business 5 - Market Entry Modes 2
  • Develop International Business - Quiz 1
  • Section 2: Analyze and Confirm Locations
  • Developing International Business 6 - PESTEL Analysis
  • Developing International Business 7 - Cage Analysis
  • Developing International Business 8 - Scenario Planning and Analysis
  • Develop International Business - Quiz 2
  • Section 3: The Format of International Expansion
  • Develop International Business 9 - Standardized or Customized Products
  • Develop International Business 10 - Global Sourcing
  • Develop International Business 11 - Global Production and Supply Chains
  • Develop International Business 12 - Joint Ventures
  • Develop International Business 13 - Forming Strategic Alliances
  • Develop International Business - Quiz 3
  • Section 4: Organizing for International Expansion
  • Develop International Business 14 - Structure for International Business
  • Develop International Business 15 - Expansion Planning Checklist
  • Develop International Business 16 - Wrapping-up
  • Develop International Business - Quiz 4
  • Develop International Business - Course Evaluation
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever
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