COURSE OVERVIEW

In this second course in the Global International Business series, learners will examine and range of factors to consider in expanding their business internationally.

This course helps managers develop the knowledge with which to analyze and assess international market opportunities, and to develop international marketing sand business development strategy. This course will enable managers to understand how to identify and evaluate opportunities in international markets and assess the different market entry modes available to companies. You will learn about and how to apply various models and tools to examine market opportunity and risk and inform investment making.

In addition, you will learn about global sourcing and global production and supply chains.

The knowledge gained in the course will enable you to make the business case for and develop the plans with which to successfully enter new international markets.

COURSE DETAILS

- Suitable For: Senior and Executive Managers and Marketing professionals
- Course Duration: 20 Hours
- Certification: Download your Certificate on completion
- Additional Resources: Download comprehensive Learners manual, additional articles and worksheets