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L4: Senior-Executive Management → L4: Leadership and Strategy

Developing Business Strategy (4L01)


Description
COURSE OVERVIEW:

To be truly effective, business leaders need to be able to understand strategic theory, and how it can be applied to the analysis of organizational performance, and to enable sustainable business growth. This course is designed for senior managers and those tasked with facilitating the process of strategic planning in the organization. You will learn how to establish the groundwork for development of an organization-wide strategic planning program. You will also learn how develop the develop Vision, Mission, Values, Goals, Objectives and Action Plans for your organization, and to create the foundations for implementation of your strategy. The course provides you with the knowledge, practical guidelines, templates, and workbooks to develop a 5 year strategic plan for the business.

COURSE DETAILS
- Suitable For: Senior Managers and Executive Managers and Business Consultants
- Course Duration: 20 Hours
- Certification: Download your Certificate on completion
- Additional Resources: Download Learners manual, additional articles and worksheets.

View the course extract below:

Content
  • Developing Business Strategy 1 - Getting Started
  • Video - Why you need a strategy?
  • Section 1: Understanding Strategy
  • Developing Business Strategy 2 - Understanding Organization Strategy
  • Video - Overview of the Strategic Planning Process
  • Developing Business Strategy 3 - Understanding Strategic Planning
  • Video -What is Strategic Planning?
  • Developing Business Strategy 1 - Quiz 1
  • Section 2: Strategic Theory
  • Developing Business Strategy 4 - Understanding Strategic Theory
  • Video - What is Competitive Advantage?
  • Developing Business Strategy 5 - Integration Strategy
  • Video - Horizontal versus Vertical Integration
  • Developing Business Strategy 6 - Diversification
  • Video - Diversification at McDonalds
  • Video - One Entrepreneur's take on Diversification
  • Developing Business Strategy 7 - Blue Ocean Strategy
  • Developing Business Strategy - Quiz 2
  • Section 3: Developing Strategy for your Organization
  • Developing Business Strategy 8 - Portfolio Analysis
  • Video - Using the Boston Matrix with APPLE
  • Developing Business Strategy 9 - Identifying Strategic Themes
  • Video - How to Identify Strategic Issues (Themes)
  • Video - Identify Organization-wide Strategies
  • Developing Business Strategy 10 - Strategy Mapping
  • Video - Example Strategic Goals
  • Video - The Secret to Strategy Implementation
  • Developing Business Strategy 12 - Wrapping-up and Next Steps
  • Developing Business Strategy - Quiz 3
  • Developing Business Strategy - Course Evaluation
Completion rules
  • You must complete 80.00% of the content
  • Leads to a certificate with a duration: Forever
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